tag:blogger.com,1999:blog-20340207.post8126121550322321161..comments2024-03-29T06:18:19.604+00:00Comments on Phil's Workbench: No red boxes for me :-(Unknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-20340207.post-62537906652787606912015-03-22T14:16:42.026+00:002015-03-22T14:16:42.026+00:00There are lots of problems with sending stuff to b...There are lots of problems with sending stuff to bloggers. <br /><br />For a start, you will find people who believe "Blue box good. Red Box bad." and vice versa. These are often the people on forums moaning that magazine reviews are biased, when they mean "not biased in the way I want."<br /><br />Get past this and it's true, for many people being provided with free toys will be the cause of a glowing review whatever is in the box. Again, this is something the mags don't generally suffer from as they get free toys from everyone. <br /><br />Ideally, you punt the product to someone who knows a lot abou t the prototype, they say something nice and being recognised as the expert in the field, add kudos to the model. Problem is, people who live for a single protoype (they exist) will probably take the opporunity to show off by picking faults. <br /><br />Finally, blogs will provide much less coverage. You might get a viral review but the chances unless it's a rant, are tiny. <br /><br />It's an interesting and brave experiment but I can see that it's also one that you'd drop as soon as budgets are tight. Phil Parkerhttps://www.blogger.com/profile/15673614093646938053noreply@blogger.comtag:blogger.com,1999:blog-20340207.post-68500290841819558352015-03-22T10:55:37.173+00:002015-03-22T10:55:37.173+00:00The big concern for any readers is whether the off...The big concern for any readers is whether the offer of free kit would modify the opinions of the appraiser. It can be a bit of a slippery slope.<br /><br />The aim of the marketer is to get influential people talking about the product. The people who commission magazine articles will read social media blogs, and persuading them that 'X' is the latest fashion can require quite small amounts of work. Then you sit back and let the magazine do your 'heavy lifting' advertising...Dodgy Geezernoreply@blogger.comtag:blogger.com,1999:blog-20340207.post-87542081447662469232015-03-22T09:51:13.212+00:002015-03-22T09:51:13.212+00:00I did wonder about this new strategy of sending mo...I did wonder about this new strategy of sending models to bloggers to review, as bloggers are (hopefully) more likely to give a 'warts and all' appraisel of a new product than a magazine. After all most magazine reviewers usually just flesh out 'it looks nice and runs well'.<br />Not only that but blogs would I'm sure have a smaller readership than the 'big four' mags.Paul B.https://www.blogger.com/profile/05278773151546187084noreply@blogger.com